Top Sales Tips

How to make your home more valuable and sell quicker.

Our top tips to help sell your home.

Choose your target market to sell your home

It is only natural that any buyer will want to picture themselves living in your property before making an offer. The first step therefore to sell your home as quickly as possible is to consider your target market. For example, if you feel a professional couple would be ideal, then turn a spare bedroom into an office.

If you think it’s a young family who will be most interested in your property then clear out the spare room of any junk  Perhaps consider putting a bed in it so buyers can see it can be used as a children’s bedroom.

Get the price and timing right!

Maybe easier said than done. There is absolutely no point putting the house on the market for considerably more than other homes in your area. Unless you are 100 per cent confident that it is worth considerably more!

Often smaller independent agents are better for selling particular types of homes or maybe specialists in particular areas. If an estate agent flatters you with the best valuation it doesn’t mean they will be able to sell your home for that price!

Get rid of any unpleasant smells!

In a recent survey carried out by website A Passion For Homes bad smells were voted the biggest single turn off when viewing a home by nearly one in three of us – 32%.

You may think your dog smells lovely or the cat litter tray in the kitchen isn’t really that much of a big deal, but the chances are any prospective buyer won’t!  It goes without saying that any pets should be removed from the house during viewing (it’s amazing how many children are scared of animals, especially big dogs). There should also be air fresheners in place to neutralise any pet smells.

Similarly, rubbish should be removed from the bins, and kitchen pots and pans cleaned and cleared away so there aren’t any lingering food smells.

If it’s summer time, then maybe open the windows to get some fresh air in. If it’s too cold outside then maybe get some coffee brewing or the fire going.

Reduce ‘personality’ by decluttering/repainting

Painting your house a neutral colour has become a cliche but it really does work. Buyers like to see the potential in a home, they also need to view the property as a ‘blank canvas’ to add their own identity after. Colours, like pinks, oranges and reds are often personal and buyers will be put off if they think they have to redecorate.

Getting rid of ornaments and photos completely is probably not a good idea, buyers like to see a bit of personality in a home. Try reducing the number of them, especially if they make the room look cluttered and smaller. Clothes need to be tidied away, apart from smells there is really nothing much more off-putting than climbing over someones laundry.

Large pieces of furniture should also go into storage as this will make rooms feel much bigger. While coats and shoes need to be cleared out of the hallway. This gives more space and prevents any potential trip hazards, which is never a good start to a viewing or sell your home.

Let the agent do their job!

You might think you are being helpful, but it is nearly always best to let the estate agent show the buyer around. Not only are they more experienced, research shows that buyers can often be put off if the owners are present. The presence of sellers makes it difficult for buyers to take their time or talk openly with their partner and agent.

Make sure all family members are out of the house or failing that make sure they are up and dressed! Another of the big turns offs is for buyers arriving at your house and finding they can’t go into a particular room because there is someone asleep.

If you absolutely must show your property yourself, then decide beforehand what order you will show the room. For example either best room first or best room last. Guide viewers around the property once and invite them to take a view of the house by themselves at the end. Try being responsive to specific questions without going into too much detail or overselling the property.

And if after all that you still haven’t sold your property, what do you do?

There is no shame in changing tack if you are unable to sell your home. Start by looking at the property dispassionately and perhaps asking a good friend honestly whether they would buy the property for that price.

Then maybe go back to your agent after three months and ask them what they think the issue may be. Is it just lack of potential customers, in which case it may be worth considering other agents or trying to market it privately?

Is there something more fundamental that is putting people off like traffic noise or neighbours being loud? In which case you either need to consider viewings at different times of day or talking to your neighbours when you have viewings planned. Most people are quite understanding if you remain polite and explain the reasons to them.

Viewing times can be important , by being flexible, offering quick tunarounds with viewings same day and evening slots allocated can all be the key to success.

“On the other hand, sellers aren’t always able to make themselves available for viewings at short notice. They like the idea of concentrating on specific dates when we can show visitors around.”

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